By Arantxa Barrachina
AN ONLINE campaign launched yesterday to give Christmas presents to homeless children across Scotland.
The Social Media Santa campaign will deliver presents to homeless children by working with housing and homelessness charity Shelter Scotland.
According to the new statistics, 21 per cent of children in Edinburgh live in poverty. More than 4,000 children will be homeless in Scotland this Christmas.
Social media users are encouraged to buy presents for boys and girls from the age of 6 months to 16 years old. Gifts can be ordered or bought and sent to Shelter Scotland office in Edinburgh by 12th December.
Everyone who buys a gift can post a photo of it on social media using the hashtag #SocialMediaSanta
The campaign was launched by Ross McCulloch, Director of Third Sector Lab, a specialist digital agency working with charities and social enterprises.
Ross McCulloch said: “Twitter users can make a real difference to homeless children in Scotland this Christmas. By sending gifts like books, toys or games, we are hoping that Social Media Santas will help make this Christmas better for hundreds of children and their families across Scotland.”
Graeme Brown, Director of Shelter Scotland, said: “Social Media Santa is an innovative and generous way of using social media to help bring a little bit of Christmas cheer to homeless families and their children.
“No child should be homeless at Christmas but we know there will be more than 4,000 children homeless this festive season across Scotland, so we will carry on our campaigning until there’s a home for everyone. Until then, we will always be grateful for the kindness and generosity of fundraisers and members of the public who donate to help our clients.
“On behalf of all the children and families already helped, we say a big thank you to Ross McCulloch and all the Social Media Santas across Scotland. We now look forward to receiving and distributing the results of this year’s campaign.”
For the last three years social media users have been participated giving a Christmass gift for homeless children. Last year, Shelter Scotland charity have received a whopping 227 gifts.
In Scotland 220,000 children are living in poverty, one in five of the child population, and this could soon rise.
The charity is calling people to participate in the project and remembers the importance of solidarity, specially at Christmas time.
The child poverty campaigners are also urging Scottish and local government to ratchet-up delivery of the Child Poverty Strategy.