Where now for Celtic?

By Stewart Primrose

Tuesday’s defeat to Arsenal raises many questions for Celtic manager Tony Mowbray, whose honeymoon period looks over.

The media can dress it up as much as they like. Celtic were not unlucky, but while avoided a mauling, were comprehensively beaten by a side better in every department.

Saturday’s win at Aberdeen was impressive. Make no doubts about it, but they were playing a side that are disjointed and have conceded 11 goals in 3 games under new manager Mark McGhee.

Yet, predictably, we heard cries of ‘scintillating football’ and of being the ‘Arsenal of Scotland’. Mowbray does not get to control what the media say, but he would be better to avoid making ridiculous comments, like comparing his style of football to Barcelona’s.

Celtic, like Rangers, do not have the players, money or resources to compete at the highest level. Their ‘star’ names included Scott Brown and Aiden McGeady. Neither is good enough to get on Arsenal’s bench, let alone making the starting 11.

On the build up to this latest ‘Battle of Britain’ encounter, we were subjected to the absurd stories linking Brown away from Parkhead to Spurs for £12 million. For somebody who cannot pass, shoot, tackle cleanly or has a decent first touch, you have to wonder why some media hacks continue to write such nonsensical material. He is a decent player, but his true value would not even go anywhere near half of the quoted price.

McGeady is probably the most talented player for the Hoops. He is skillful and does posses some natural ability, but has not really made great inroads to progress as a footballer. He does not score enough goals, something that he even admits. His crossing is mediocre at best and his attitude to learn is limited. The best thing he could do is to start looking up whilst running with the ball instead of tilting his head downwards.

Despite their flaws, both McGeady and Brown will remain pivotal to domestic success. Mowbray will rely on them heavily throughout the season, more so than his new signings, who look to be a mixed bag.

Has been 'unfortunate' so far for Celtic.

Has been 'unfortunate' so far for Celtic.

Marc-Antoine Fortune looks way of the pace and he is best summed up by a Journalist, who claimed he is someone ‘who doesn’t look like he wants to score goals’. That is a damming statement for a striker, who cost just shy of £4 million. Landry N’Guemo looks to be the best capture so far despite only being on loan. He is neat and tidy on the ball and seems able to read the game, but the true test for the African will come when the weather turns sour and games become a real battle. Danny Fox disproves Gordon Strachan’s theory that you cannot buy a player for a modest sum (£2 million) who is better than Lee Naylor. He looks good going forward and has a fine delivery. His defensive qualities do look suspect though, and this is something that could be exploited when playing against quality wide men.

Mowbray has just started his Celtic career and while defeat to Arsenal is certainly no disgrace, it does give him, the supporters, and some quarters of the media a reality check that was needed. It will be a long, tough season for them, as they look to wrestle the title back from Ibrox and secure automatic Champions League qualification.

It’s Journalism Jim, but not as we know it

By Margaret Kearns

Breaking News: Journalism is evolving.

Did you know the Oxford English Dictionary, that stalwart of the English language, turns eighty this year? Like many an eighty year-old, hair dryer in hand to assist in candle blowing activities, it would seem it is no longer ‘with it’, no longer keeping up with the times. Why so? Well, for no reason other than this, our wordy friend defines the ‘journalist’ as:

 “a person who writes for newspapers or magazines or prepares news or features to be broadcast on radio or television

 And those of us engaged in the learning of journalistic skill know nothing, if not that journalism, as we know it, is in the middle of a revamp. A journalist must now be the definitive jack-of-all-trades. Get the story, photograph the subject, snatch a bit of exclusive video on your phone, print, post and email it, blog about it, create a text poll of readers opinions, provide a forum, an RSS feed, analyse trends, post the YouTube video, link it, tag it, send it into space. Multimedia is king.

However, this evolution cannot be attributed solely to the advent of the worldwide web. Mobile Internet, broadband and mobile technology have forever revolutionized how the media gets it’s news but even more importantly, how news is assimilated by the world. The media has been in an evolutionary metamorphosis for a few years now but it’s only now, in the midst of an economic crisis that it has it come full cycle and do we get to see just how the face of global media has changed. Gone are the days when you digested the goings on of the world over your cornflakes and once more at dinnertime. Welcome to the days of news on the go. Gone are the days when commuter heads were obscured behind the headlines, now it’s eyes down on the Blackberry, iPhone, mini laptop, N95 and more. 

 As newspapers decline and the Internet powers on, more and more editors are screaming for their online content. Tellingly, Guardian.co.uk will be hosting a summit in March entitled “Survive or thrive, change your digital strategies” the salient motto of which is ‘do not get left behind’. What has become blindingly evident in recent years is that those who don’t embrace the changes do get left behind. Back in November Scotsman.com lost half their online traffic as a result of a controversial redesign of the site and it’s no surprise that whilst the Express’ online resource is regarded by some as, “one of the worst in the UK” (step forward Roy Greenslade, Guardian media commentator), 2008 saw a steady decline in their circulation and a contentious mass redundancy. The same year saw drastically different fortunes for the likes of The New York times who opted not to boost sales of the paper and went with it’s website to break the story of Senator Eliot Spitzer’s resignation after a prostitute scandal. Which meant, that for almost an entire news cycle, they had exclusivity on one of the biggest U.S. stories of the year and scooped the Online News Association award as a result. The presence of these online awards is in itself an indicator of the importance magazines and newspapers now have to place on an online ‘presence’.

It has to be said then that the reporter on the ground is no longer the biggest cog in the media machine. Papers and magazines now have to consider the psychologies of the surfer, amass the hits that will get the advertising revenue rolling in. Black and white print on tomorrows chip paper will no longer suffice as a market strategy. Search engines and their ‘hit lists’ become the as relevant as as the “Extra! Extra! Read all about it!” cries of the 20th century.  Online traffic has become more and more important as has web design and ‘the online presence’, along with video feeds and juxtaposed links. The reader now has a viable input with text polls now a popular feature of Sky News broadcasts. Radio stations are also following suit, making shows more interactive than ever, utilising email and web facilities to create content. Heck, even the traffic reports now come from the poor souls trapped in jams around the UK frantically texting and emailing to save others from their frustrated fate. Never before has an industry been so dramatically forced to change it’s fortunes by embracing the technologies threatening to make it defunct.

 But let’s not forget that whilst the next generation of journalist may have to perform more of a balancing act than their predecessors, their jobs are made significantly easier when the world and all of its knowledge is just the touch of a button away. I fear the World Encyclopedia may just be the next casualty in the technological revolution. 

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