by Andrew Moir
Dreamworks animated movie Monsters Vs Aliens topped the UK box office this week taking just over £4million. The success of the film both in the UK and internationally may be down to the influence of new 3D technology.
For an extra charge, cinemagoers can immerse themselves in a fictional world with the aid of special glasses. In the 1950s 3D films were made by studios afraid of losing audiences to television. They wanted to provide spectacle only the big screen could provide. Films such as House of Wax(1953) and Dial M for Murder(1954) proved to be a great success. The appeal was fleeting and despite occasional comebacks two dimensions remained enough for film lovers. Dreamworks Studio head of animation Jeffrey Katzenberg told Empire magazine that 3D revolution is akin to the introduction of Technicolor.
“People thought it was a gimmick, a distraction, but five years later all movies were made in colour.” According to the mogul cinema is just the beginning and 3D will be a part of everyday life. “It’ll be on your cellphone, on your laptop and on your television set.”
While this future may be distant Hollywood continuing to embrace the potential with many upcoming projects. These include the next Pixar film, Up; Steven Spielberg is producing a Tin Tin trilogy and James Cameron’s Avatar will be his first film since Titanic.
While the idea is to make 3D the norm customers are being charged far above that. One major cinema chain charges £2.25 extra for 3D screenings. As the revolution gathers pace it is film lovers who pay the price.