The West Arrival In Morningside

by Mikaela MacKinnon

A new independent clothing shop is due to open on Morningside Road by the end of the month, as Ginger knitwear designer Anna Skea branches out from her original workshop and showcase in the west-coast village of Morar.

The new branch of Ginger – founded by Anna Skea in 1993 – will take the place of the empty unit which formerly housed bridalwear shop Liliana Dabic.

Ms Skea noted the importance of the prospective Edinburgh branch to boost revenue for her company and bring a taste of the Highlands to the Morningside community.

‘Morningside is full of small, interesting, independently owned shops so I feel Ginger will fit in well. Our designs are made to last, with sustainable materials, which is what people tend to look for nowadays – particularly our target market of professionals in the area.’

News of the shops opening also brought positive feedback from other small business owners in the area. Rhona Waddell, owner of jewellery shop Azalay on Morningside Road, noted how unique clothing shops offering a range of products – in the case of Ginger, clothing, jewellery and gifts – would be particularly attractive to prospective shoppers in Edinburgh.

‘In this area wealth really does go from one extreme to the other,’ Ms Waddell said. ‘Small independent businesses here can’t really afford to specialise.’