by Grainne Byrne
Luxury footwear legend Jimmy Choo’s collaborative collection offers affordable glamour and style for the first time in high street collection. Catering for men and women, the top-to-toe range includes footwear, outerwear, jewellery, handbags, dresses and more – an all round collection promising to revitalise H&M.
Tamara Mellon, Founder and President of Jimmy Choo says:
“The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity. I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration.”
Statement pieces range in prices from £17.99 – £179.99, a stark difference to Jimmy Choo’s usual skyscraping £250 price tag for an ankle skimming ballet pump, making this launch a key date in the fashion diary.
The cult, cut-price collection will be available in 200 stores worldwide, including Glasgow’s Buchanan Galleries.
But while this season’s collection is available in Glasgow; Edinburgh shoppers are feeling left out in the cold.
“I am very surprised that Edinburgh is being excluded from this launch, after all it’s been in all the major press for weeks now with a very hyped up glamorous pre-launch marketing campaign. I thought the days of only being able to get something in Glasgow had long gone; I’m pretty sure one of their previous campaigns was restricted to Glasgow only as well.” says Jill Somerville, Head of Client Services, Edinburgh.
Carol Neill, Team Leader, Edinburgh, believes that Edinburgh shoppers would love to indulge in the designer bargains:
”I think it is style discrimination on the city’s shoppers and I’m offended that H&M have chosen to forget about their loyal Edinburgh customers. Jimmy Choo is an obvious designer favourite here – it’s largely stocked in Harvey Nichols and with a large price tag. Being a Scot I love a bargain and would have loved to have purchased the zebra print clutch for the Christmas party season. ”
A spokesperson for H&M said:
“The focus for our designer collaborations is always on major city stores and sold where we think demand will be met. We have learned from previous guest designer collaborations, and experience shows that this type of collection sells best in large city stores.”
Edinburgh fashionistas have been left out in the cold before by H&M with Roberto Cavalli, Alexander McQueen and Comme de Garçons collaborations all being limited to Glasgow stores in Scotland.
Karl Lagerfeld, Creative Designer for Chanel was left riled after the launch of his UK capsule collection for H&M. Lagerfeld accused the retailer of ”snobbery” for limiting numbers of his sold-out collection and denying access to the thousands of fans he had anticipated reaching.
Of the restricted quantities Lagerfeld was quoted in Stern Magazine as saying:
“It was great to work with the people at H&M”, although he added, “they did not make the clothes in sufficient quantities. I find it embarrassing that H&M let down so many people… I don’t think that is very kind, especially for people in small towns and countries in Eastern Europe. It is snobbery created by anti-snobbery.”
Watch H&M’s exclusive Jimmy Choo collection video here