by Aleksandra Jurczak
The cafe chain Starbucks Coffee started off its Christmas campaign yesterday. Festive drinks, coffee bags and merchandise will be sold throughout the country until the end of December.
The principal of this year’s campaign is to provide help fighting AIDS in Africa led by RED and the Global Fund. From every transaction made with the special edition (STARBUCKS) RED Card 5p will finance HIV health and community programmes in such African countries like Ghana, Swaziland, Rwanda and Lesotho, concentrating on distributing antiretroviral medicine to women and children. Also £3 from each (STARBUCKS) RED Tumbler will be donated to the Global Fund which sends off 100% of its contributions to the countries in need.
RED is an initiative supported by the biggest global brands, such as Apple, Converse, Emporio Armani or American Express and advocated by celebrities including Scarlett Johansson, Bono and Beyonce. Over 4m people have been affected by RED HIV and AIDS programmes financed from the sales and more than 2m people had received ARV treatment thanks to Global Fund Financing worldwide.
On top of choosing the items carrying the RED logo there is a number of ways to support the cause, such as making direct contributions to the Global Fund, spreading the word by befriending RED on social networks like Facebook or Twitter or, if visiting the US, by attending concerts under the RED patronage. Information about all these can be found on the JoinRED website.
The Red Cup tradition
Every year Starbucks Coffee launches a special campaign for Christmas in support of a global cause. The leading products including Eggnogg, Gingerbread syrup and Christmas blend coffee bags are the customer favourites and have been awaited for the regular Starbucks visitors. ‘Starbucks bringing out their Red Cups in the beginning of November is the start of the Christmas season for me. When I’m having a gingerbread latte it feels like the holiday season has definitely begun’, says Ewan Holberg. the ‘regular’ at 106 George Street.
In the previous four years Starbucks actively supported the Prince’s Trust charity. Its aim is to provide financial and practical help to young people in order to enable them a move into work, education or training.
This year the company is also taking part in Light a Light 2009 initiative taking place on Monday 7th December in Charlotte Square Garden carried out by the St Columba’s Hospice. Starbucks volunteers will hand out complimentary coffee and mince pies to those who light a light on the Remembrance Tree in commemoration of their loved ones who passed away. The lights will be shining in Charlotte Square until Wednesday, 6th January 2010.