H&M welcomes Jimmy Choo

BY BRIONNY LEIPER

Fashionistas are gearing up to beat the crowds this weekend when H&M unveil a brand new range from top designer Jimmy Choo.

The high street store and the fashion house announced their accessories collaboration back in June and shoppers will finally get their hands on the prize on November 14. With the range covering jewellry, bags, coats and shoes, customers will have a difficult time choosing what to buy!

Crowds are expected from midnight on Friday and the 19 H&M stores selected to stock the range  are well prepared to manage the crowds. The first 160 customers will be supplied with wristbands and admitted to the store in groups of 20. Once in the store, shoppers will have only ten minutes to grab their favourite items and will be allowed to buy only one of each item as H&M attempt to limit the number of resold goods on eBay.

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Image courtesy of ameinfo

Margareta van den Bosch, H&M’s creative director says: “This Autumn Jimmy Choo brings vitality and sexy glamour to H&M. I love the really high strappy sandals with lots of decoration and attitude, matched with clean-cut, 80s-inspired clothes. Designer Tamara Mellon always shows her amazing shoes with equally amazing clothes, and we wanted to offer our customers a complete collection – including men’s shoes and clothes too. I think this collection suits anyone with a flair for fashion and high heels!”

Jimmy Choo has risen to the top of the fashion pile thanks mainly to their classic shoe designs. Now, the high street will be getting a taste of top-end glamour from one of the world’s most respected fashion houses without compromise. Founder and President of Jimmy Choo, Tamera Mellon has made sure those little details Jimmy Choo fans cherish are included.

“The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity made with stylish materials, emphasised with colour and embellishment. I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration.”

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Image courtesy of ebay

The collection will be bursting with studs, animals prints and leather as well as that much coveted Jimmy Choo label. Key pieces include a Barbie pink clutch bag (£39.99), a grey one shouldered suede dress (£149.99)  and Jimmy Choo’s famous ballet pumps in a zany zebra print (£49.99)

Unfortunately for shoppers in Scotland, the only store stocking the Jimmy Choo range will be the new store opening in Glasgow’s Buchanan Street on November 12. The store is adjacent to Buchanan Galleries, the city’s premier shopping centre. To celebrate the new store throwing open its doors, the first 200 customers through the door will be handed a gift card pre-loaded with a random amount between £5-£100. Students will receive a further 15% discount when they present a valid student ID.