by Aimee Stanton
Mary Portas is set to open Edinburgh’s first boutique charity shop in Stockbridge this November.
Following her latest television success on Mary Queen of Charity Shops, the Save the Children ambassador is returning to the Capital on the 21st November to open her new Living and Giving shop.
The shop in aid of Save the Children will be her first permanent shop in Britain, with the hope of more in the pipeline. As a result of Mary’s latest shop revamp, and with the help of Grazia magazine, she managed to take in a profit of 109,000 GBP in only three weeks. A profit like this is an unexpected one in the majority of British charity shops.
Save the Children ambassador, Mary Portas, explains, “This is a shop for everyone and we want it to be a place that will inspire Edinburgh to give. The designer bargains in our charity shop will be fantastic and the store has the potential to attract people from across the whole of Scotland”.
She adds, “We want to create a real buzz around second-hand shopping and make the old-fashioned charity shop a thing of the past. It may seem crazy to sell such quality goods at reasonable prices, but the money raised will be well spent and it costs as little as 5 GBP to save a child’s life”.
The shop is to include designer bargains and have clothes donated by celebrities such as Jamie Oliver, Peaches Geldolf and Grazia magazine, all in time for the busy Christmas period.
Save the Children’s Retail Manager for Scotland, Rob McMillan, is hoping the new Edinburgh store will be just as successful as the other shops Mary has enhanced, “Our Stockbridge shop is set to cause a revolution in charity shop shopping. It will be very much a local store, embracing all that is exceptional about Edinburgh and we hope it will be a real destination shop. It’s an extremely exciting and totally unique concept”.
Mary’s Living and Giving shop for Save the Children will open at 34 Raeburn Place, Stockbridge Edinburgh at 10am on the 21st November.