T’s for Trust launches in River Island

By Emma Hamilton

High street fashion store River Island launches a T’s for Trust campaign in selected stores across Britain tomorrow, Thursday 12th November.

The fashion store has teamed up with Prince’s Trust celebrity ambassadors, Alesha Dixon, Pixie Lott, Kelly Rowland and male band Kid British to create a t-shirt collection to raise money for The Prince’s Trust Charity.

The collection has been designed by River Island’s young designers with the ambassadors in mind and is aimed to reflect the stars personal style. The collection consists of three t-shirt dresses for women and four t-shirts for men.

T's for Trust: Celebrity dresses.

The t-shirt dresses for women reflect an array of styles and are sure to be on every woman’s wish list for the festive party season.

Alesha Dixon’s t-shirt dress is full of bright colours and sparkle. The dress is covered in purple sequins and has beautiful purple and pastel yellow coloured  floral motifs at the top of the dress on either side.

Alesha loves the bright colour of the dress and its versatility, as she says, “You can wear my tee with shorts, you can wear it with leggings or you can wear it as a dress. It’s got flowers which I absolutely adore and lots of colour.”

From bright colours to bright print, Pixie Lott’s dress is a zebra print number with a touch of punk rock chick to it with studs on either shoulder and also features this seasons key trend of fringing, draped from either shoulder.

Pixie says “I love the t-shirt dress River Island created for me, I think it’s really cool – the lengths perfect the fringing wicked and i love both the print and the black version. It’s great that this is being sold in River Island and will hopefully raise lots of money for The Prince’s Trust.” The dress is also available in black and is set to be a best-seller.

The design created for Kelly Rowland echoes a glamourous, sophisticated look and is certainly the most extravagant with the price at £99.99. The dress is one- shouldered and covered in gorgeous crystals and diamontes.

The starlet says,  “All of the lovely, sequins, trinkets and diamontes on this dress remind me of being on stage and that’s what I love. It’s very fitted , just how I like my clothes to be. I love what The Prince’s Trust does and I’m excited that River Island and The Prince’s Trust have come together for this great cause.”

All the T’s for Trust designs are available in selected River Island stores from tomorrow.

The Prince’s Trust is a registered charity that gives practical and financial support to 14-30 year olds that have struggled at school, been in care , are long-term unemployed or have been in trouble with the law.

The Prince’s Trust is extremely happy to be working with River Island.

Geraldine Gammell, Director of The Prince’s Trust in Scotland said, “The new range being introduced at River Island is a fantastic way to highlight the work of The Prince’s Trust.  The T-shirts are an ideal way for individuals to help support the charity and make a lasting difference to the lives of young people throughout the country. The designs from our ambassador’s are fresh and vibrant, perfect for the festive season and I’m sure will prove hugely popular.”

The Prince’s Trust has helped more than 600,000 young people since 1976.