By Michael Mckeand
Computer games fans have been queuing in wintry conditions to get their hands on the latest Call of Duty release. Call of Duty: Black Ops went on sale at midnight last night and hundreds of stores across the country saw queues stretching out of the doors as fans waited for their copy.
Retailer HMV, opened over 100 of their stores across the UK and Ireland at midnight including branches in London’s Oxford Street, Manchester, Birmingham, Dublin and Edinburgh in order to cater for the demand. Store managers say that some queues formed over 12 hours earlier.
HMV’s head of games, Tim Ellis, said “Call of Duty: Black Ops is all set to challenge last year’s phenomenon Modern Warfare 2 to become the fastest and biggest-selling title in games history.”
Already, it is expected to sell over a million copies in its first week of release. With the approach of Christmas as well, expectations for this latest release from Activision are at an all time high. Ellis added “with more people now owning a console than ever before, we expect it to go on to become not just the most popular game ever, but an iconic release that will take gaming on to a new level.”
The 18 rated commando style game, where players take the role of special agents forces in places like Russia and Vietnam during the Cold War, has a lot to live up to though. Its predecessor, Modern Warfare 2, generated more than £620 million and smashed the record for most copies sold in its first day with an estimated 1.23 million units sold, grossing £47 million according to industry body UKIE. With pre-order sales for Black Ops higher than those of Modern Warfare 2 though, it would seem that the latest addition to the Call of Duty series is well on its way to becoming the best-selling video game of all time.
As a series, the Call of Duty franchise has generated approximately £5 billion, the highest of any other video game series. Black Ops is just the latest high-profile release from Activision. In September the video game giants also released Halo: Reach, the most recent instalment of the best-selling Halo series.
Sales figures for Blacks Ops will be released over the next week.