by Pamela Paterson
It has been announced today that the two Giant Pandas at Edinburgh Zoo are to be sponsored by deodorant company Lynx during their mating season.
Lynx is well-known for its advertising campaigns, which claim the opposite sex cannot fail to be wooed by the effect of their deodorant, known as the ‘Lynx Effect’. The new advert comes as the pandas begin their long-awaited breeding season.
While the pandas themselves are unlikely to be sprayed with the alluring scent of Lynx, smell does play a pivotal role in panda breeding. Iain Valentine, director of research and conservation at the zoo said, “In the wild pandas use a chemical communication system involving pheromones to locate and choose mates. Scent is also how males will know that female pandas are fertile.”
Tian Tian, the female panda, is being closely monitored by the zoo to see when she is ready to conceive. Pandas have been found to be notoriously picky in choosing their mates, however the zoo believes their pair are getting along well and there is a good chance they could mate.
Lynx, meanwhile believes its knowledge in attracting the opposite sex could come in handy when the Pandas choose to get together. Kieran Danaher from Lynx said, “It’s the perfect time to partner with Edinburgh Zoo and use our attraction know-how to help out with panda mating season.”