Retailers Braced For PlayStation 4 Launch

Sony’s PlayStation 4, Credit: Sony

By Fraser Ryan

Retailers across the UK are preparing for the release of the latest round of next generation gaming consoles as Sony launches the PlayStation 4 this Friday.

Sony’s console will hit shelves exactly one week after rivals Microsoft launched their Xbox One unit.

A spokesperson for Edinburgh retail complex Fort Kinnaird has said the park is prepared for an increase in customer activity this weekend and in the run up to Christmas. The spokesperson said: “We have already noticed an increase in shoppers as we get closer to Christmas and with the PS4 launching this weekend, we’re expecting even more people down at Fort Kinnaird to pick up the console and avoid disappointment.”

High street chain GAME have expressed their elation ahead of Friday’s launch. Martyn Gibbs, CEO of GAME said: “The excitement and anticipation for the PS4 launch is absolutely massive. We’re stepping into the next generation of gaming and this really is a fundamental shift for the industry.”

Gibbs went onto say his company feel this console cycle will prove to be the biggest ever, and GAME have made a point to make sure its customers do not miss out. Gibbs said: “The PS4 launch is going to surpass anything Playstation has done before – our pre-order numbers are around four times higher than the PS3 and we’re seeing those numbers grow every day. We’re delighted that we are able to bring additional last-minute stock to the UK market and keep delivering for the UK gaming communities and we can’t wait for the official launch.”

Online retailer Amazon have expressed their belief the PlayStation 4 will prove to be one of the biggest must-have gadgets this Christmas. Xavier Garambois, Vice-President of EU Retail for Amazon said: “[The PlayStation 4 is] a favourite for Christmas lists in 2013, we can expect these consoles to be keeping children and adults alike entertained on Christmas day and into 2014.”

PlayStation 4 is available from Friday 29th of November.