Edinburgh Airport Praises New Tourism Campaign

Rebecca Sawyers

A new design exhibition is being planned at Edinburgh Airport as part of a new tourism campaign to celebrate 2016 as the Year of Innovation, Architecture and Design.

The Scottish Design Expo will include a  shop, events exhibiting the country’s most important designers and makers, and a pop-up exhibition.

The campaign will include a sound and light installation at St Andrew Square and a celebration of style at the National Museum of Scotland. The Edinburgh International Film Festival, the Royal Botanic Garden and the Filmhouse will also be taking part.

The Filmhouse will be showing a selection of specially chosen films inspired by the tourism campaign. The series of chosen films will be showing for a month during the campaign.

There will be a special weekend of special activities  hosted by The Botanic Garden, celebrating of the official launch of an 18th century cottage.

There are set to be more than 420 events taking place for the Scottish Government-backed Year of Innovation, Architecture and Design, which will highlight celebrations of the country’s food and drink, wild landscapes and culture.

The £800,000 initiative will include a dedicated Festival of Architecture running from spring until autumn, and aims to “shine the spotlight on some of Scotland’s greatest assets, icons and hidden gems”.

The Science Festival will be organising the installation of a series of “tiny homes”, which will be an example of portable living spaces, giving people insight in to what downsized living accommodation looks like across the city.

Mike Cantlay, chairman of VisitScotland said: “With this new themed year we have the opportunity to put Scotland on the map in a new and exciting way, catching the attention of visitors old and new, positioning Scotland as a mix of traditional and cutting-edge at the same time.

“Scotland is a nation of pioneers, home to ground-breaking scientists, philosophers, engineers and architects for hundreds of years. From the Forth Rail Bridge to Dolly the Sheep, the telephone to the television, Charles Rennie Mackintosh to Andy Scott, and Harris Tweed to the iconic Mackintosh raincoat, Scotland’s innovative past, present and future continue to inspire and influence audiences across the globe, shaping the modern world we live in today.

“The events planned for the Year of Innovation, Architecture and Design 2016 are diverse, interesting and inspiring and we look forward to what we hope will be a ground-breaking year for tourism.”

The campaign will round off with a grand two-day finale, featuring a late night party, in the capital.

 

 

 

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