By Ryan Culling
With the continuing recession, it is little surprise that the spending habits of shoppers has changed. Recent research by ICM suggests that around a third of shoppers are prepared to spend less money this Christmas. Of those surveyed, 33% said they intended to spend less this Christmas, with only around 9% saying they would be spending more.
Retailers have now turned to voucher codes and offers in an attempt to win the online battle this Christmas. A new type of shopper, one who is more prepared to search around for the best possible price, has emerged from the recession. With greater access to the internet, it is now much simpler for the consumer to pick out the best possible bargain.
VoucherSeeker Director Neil Ainsworth says, “We are expecting more people than last Christmas to be on the lookout for discount codes for mobile phones and electrical goods such as Vodafone promotional codes and Currys discount codes this year.” “Consumers understand that the internet plays a significant role in bargain hunting.”
- Photo courtesy of VoucherSeeker
Retailers are set for a tough year in 2010, with Business Advisors BDO Stoy Hayward predicting more businesses going bust. Christmas is an important time for retailers, as it sees a boost in sales for the companies.
Stores with online offers and voucher codes are better equipped to deal with the recession, after customers turn to online voucher websites, such as VoucherSeeker.co.uk, in an attempt to save money this Christmas. In turn, websites like VoucherSeeker are likely to see an increase in customers as shoppers go online to find discounts.
