Chase Hoffman bought himself an early Christmas present yesterday – the chance to slap a chief executive repeatedly in the face with a 7kg Scottish salmon.
Hoffman, from Austin, Texas was the top bidder to ‘fish-slap’ Jay Nguyen, boss of Sweemo.com, as part of a stunt to show that anyone can buy a ‘unique moment’ from the online auction site.
The slapping cost £401 and took place on Trafalgar Square early yesterday morning, in front of bemused onlookers.
The American dressed in a Blackburn Rovers shirt with ‘fish’ on the back and struck the executive approximately ten times across his cheeks.
Hoffman, in a show of fair play, allowed the executive to slap him back.
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All proceeds from the stunt went to the Marine Conservation Society.
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