by Chris Enderby
When Activision Blizzard launch a game they expect big sales. With titles under their belt such as World of Warcraft, Starcraft, Modern warfare 2 and many others hit games, they know a thing or two about creating a great game.
Within the first 24 hours of Call of Duty: Black Ops going live, there were over a million games being played on Xbox live and with each game consisting of between 12-and 16 players, there is little doubt that this installment will perform just as well as its previous incarnations.
Its predecessor Modern warfare 2 sold $1bn, or £618 million worth of units, putting it in a legendary hall of fame, standing with greats such as Micheal Jackson’s “Thriller”, the highest grossing song of all time and James Cameron’s “Avatar”, the highest grossing film of all time.
While Black ops is predicated to gross 20% less than Modern warfare 2, the producers of the game have opened up an alternate revenue stream by releasing the game across three consoles at once: the Xbox 360,Playstation 3 and the Nintendo Wii.
With this extra avenue open, the bonus sales from having a third console instead of the standard two normally associated with large game launches will help mitigate the predicted 20% less sales than Modern warfare 2.
Even with the expected 20% drop in sales, Black ops is expected to sell more than 18 million units across the three consoles.
The game has received favorable reviews scoring 90% on metacritic.com from a total of 36 reviews, while eurogamer and IGN awarded a score of 8 and 8.5 respectively.
Gamer Mark Green, a typical university student, said “Call of Duty brings joy to many a man”, as he waited outside a store for his copy of Black ops at one of the many world-wide midnight launches for the game.
Though this game may not live up to its predecessors reputation or sales figures ,it is not a total write off,It will no doubt entertain the masses for many years to come, with its gameplay and new zombie game mode.