iPhone app for Fashion?

By Ryan C. Gavan

Dressing by Diva is an app that helps women pick out clothes

A new iPhone application has been launched that aims to help women choose the clothes they should wear. “Body Shape” by Diva Dressing, is available on the Apple AppStore for £5.49. It says it will give a clear depiction of what clothes suit them based on their body shape.

Sally Inkster, the owner of Dressing Diva says, “Beauty only shows through when women are confident.”

“The way to achieve self-confidence is to wear an outfit that truly compliments your body shape”.

It works by women inputting their vital statistics such as height and hip measurements. Once these are recorded it calculates what clothes they should wear and which to avoid.

It is being dubbed ‘the style guide for your pocket’. It is continuing the debate on the amount people are relying on technology. This comes in the wake of a report over the weekend that mums are spending too much time on social network sites and not with their children.

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